"In fact, I've made a conscious habit of seeking out successful individuals so I can learn from their experiences. But the man often nicknamed the "King of the Hollywood Blockbuster" continues to elude me. And yet, despite never meeting face to face, Spielberg taught me one of the most important lessons of my entire career. It's a lesson I've learned through engaging with his work."
"From Raiders of the Lost Ark to Close Encounters of the Third Kind, Spielberg's most memorable films all have one thing in common: a certain indelible "wow" factor that they manage to crank all the way up to 11. These movies might fall more on the side of entertainment than fine art, but I'm okay with that. The art of entertainment is important, too - especially if your goal is to attract an audience."
Delivering a 'wow' requires creating unexpected, memorable, and valuable moments that materially change how users experience a product or service. Novelty has a limited shelf life; creators must strike while the iron is hot and refresh attractions frequently, roughly within a five-year window. Focus on bold, singular moments rather than overengineering incremental features and avoid adding superficial bells and whistles. Storytelling, design, and timing combine to produce high-impact audience reactions. Examples like Spielberg films show that entertainment value and surprise can attract audiences. Continual reinvention and intentional surprises sustain engagement over time.
Read at Entrepreneur
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