"About three-quarters of U.S. adults said they watched a new movie on streaming instead of in the theater at least once in the past year, according to the survey from The Associated Press-NORC Center for Public Affairs Research, including about 3 in 10 who watched new movies on streaming at least once a month."
""It's much more convenient," Jenkins said. "I can watch anything I want, I just have to wait a month or two after the movies are released because they usually go to streaming pretty quickly.""
"In the post-pandemic era, films end up on streaming services more quickly. In 2017, a 90-day exclusive theatrical window was common. Now, theaters are fighting for an industrywide standard of 45 days. For studios, the strategy seems to be different for every movie. This year's best picture winner, "Anora," had a 70-day exclusive theatrical window. "Wicked," meanwhile, was available to purchase on demand only 40 days after opening in theaters - and that was a case in which the film was, and continued to be, a box-office hit."
About three-quarters of U.S. adults watched a new movie on streaming instead of in a theater at least once in the past year, with about three in ten doing so at least monthly. About two-thirds watched a recently released movie in a theater in the past year, and only 16% attended theaters at least once a month. The shift toward streaming accelerated during the COVID-19 pandemic and continued afterward. Convenience and cost deter many from theater trips. Exclusive theatrical windows have shortened from a common 90 days in 2017 to widely variable windows as studios pursue different strategies for each film.
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