"In its first three days on Netflix, Peaky Blinders: The Immortal Man movie racked up more than 25m views miles ahead of the competition that week."
"Such hoopla highlights how streaming platforms, led by Netflix, are increasingly reversing the traditional content pipeline from the cinema to streaming."
"Cinema still has this ability to drive anticipation, hype, excitement, and scarcity around entertainment, and it does so in a way that platforms just can't do."
"What's different now is the effort to capitalise on proven intellectual property by extending it to the new old market of movie theatres."
Peaky Blinders: The Immortal Man garnered over 25 million views on Netflix within its first three days, significantly outperforming competitors. Following its UK cinema premiere, the film's success illustrates a trend where streaming platforms are reversing the traditional content pipeline. Films are now moving from streaming to cinemas, enhancing franchise potential and revenue. While this strategy aims to engage dedicated fans, it risks alienating them. The film's release exemplifies how streaming services are leveraging popular series to expand into theatrical markets.
Read at www.theguardian.com
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