Walsh's film, "Am I Racist?", which examines DEI and wokeness through undercover social experiments, has made waves since its theatrical release, grossing $6.4 million.
The film's approach—drawing parallels to Sacha Baron Cohen's work—engages unsuspecting activists in a quest that challenges notions of anti-racism by disguising the true documentary intent.
Walsh's visibility on ESPN's College GameDay effectively provided his film with added exposure, suggesting the power of cross-platform promotion in today's media landscape.
By utilizing elaborate setups and paying participants involved in the production, the film raises questions about ethical boundaries in documentary filmmaking, notably in the current streaming era.
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