"Walt Disney Co. agreed to invest $1 billion in OpenAI and license iconic characters like Mickey Mouse and Cinderella for use on the startup's short-form, artificial intelligence video platform. As part of the new three-year pact, OpenAI's Sora will be able to draw from from a library of more than 200 animated and creature characters from Lilo and Stitch to Ariel and Simba when generating AI videos in response to user prompts."
"The deal, announced Thursday, doesn't cover any talent likenesses or voices, however. So a video could feature Woody from Toy Story but without Tom Hanks' voice. The rapid advancement of artificial intelligence marks an important moment for our industry, and through this collaboration with OpenAI we will thoughtfully and responsibly extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works, Disney Chief Executive Officer Bob Iger said in the statement."
"The deal marks the largest equity investment a major Hollywood studio has made in an AI model developer to date. OpenAI has spent months talking to Hollywood's largest studios, including Disney, Comcast Corp.'s Universal Pictures and Warner Bros. Discovery Inc., about the creative and commercial potential of Sora, Bloomberg News has previously reported. But the studios have been reluctant to get into business with an AI company, wary of how it might use their data and of angering the labor unions with which they work every day. Disney and Comcast sued another AI company, Midjourney Inc., earlier this year for copyright infringement."
Disney agreed to invest $1 billion in OpenAI and licensed more than 200 animated and creature characters for use on OpenAI's short-form AI video platform, Sora, under a three-year pact. Sora will generate AI videos in response to user prompts using characters from franchises such as Lilo and Stitch, Ariel and Simba, and Toy Story, though the deal excludes talent likenesses and voices. The investment is the largest equity stake by a major studio in an AI model developer to date. Studios have shown caution around AI, citing data use concerns and relationships with labor unions, while pursuing legal action over copyright issues.
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