""We decided to use AI very early on," Ryan Kavanaugh tells Zemler. "We budgeted out what it would be to do it practically and it was over $300 million. It has about 200 distinct locations, from Antarctica to Antigua to Vegas, which is obviously unproducible. We realized we could bring down the cost by utilizing some of the AI tools out there.""
""Even if it impresses the board, AI cheerleaders are constantly finding out that the public do not view the technology favorably, nor looking to pay ticket price for it.""
Hollywood studios are increasingly interested in utilizing AI for filmmaking, despite the technology's limitations and high costs. Doug Liman's AI-generated film, Bitcoin: Killing Satoshi, showcases this trend. The film features a model-turned-reporter investigating the identity of bitcoin's creator, with AI handling lighting, sets, and post-production. The production team opted for AI to reduce costs significantly, employing 200 crew members, including 55 AI artists. However, public perception of AI in film remains skeptical, as evidenced by recent layoffs at Disney's Marvel Studios.
Read at Kotaku
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