AMC Theatres is notifying moviegoers that films begin 25-30 minutes post scheduled showtime, allowing for better arrival planning. This change aligns with AMC's pre-show content that includes ads and trailers. AMC is also increasing the number of ads shown before movies, including an agreement with National CineMedia for five additional minutes of commercials after the official start time and a short 'Platinum Spot' before last trailers. Previously, AMC resisted such ads but is now adapting due to financial struggles and competitive pressure.
AMC Theatres is implementing a notice on its website informing customers that movies start 25-30 minutes after the showtime, primarily due to pre-show content and ads.
AMC has agreed to show more ads, including five minutes of commercials after the official movie start time, as part of its new deal with National CineMedia.
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