Generative AI is being integrated into Hollywood to speed production, reduce costs, and assist with routine writing tasks. Studios are partnering with AI startups to forecast commercial outcomes and map narrative elements against large film databases. Writers are divided, with some embracing AI for analytical support and others protesting its lack of lived experience and creative soul. Audience surveys indicate majority discomfort in some markets with AI-influenced content. The technology raises legal, ethical, and existential questions about who tells stories, which stories get made, and how audiences will emotionally connect with AI-influenced entertainment.
Audiences may also be wary: A recent survey of 5,000 people across the US, UK, Europe, and Australia by Baringa, a management consulting firm, found that 53% of US consumers would feel uncomfortable watching content touched by AI. Despite some startups' cautious approach, the usage of AI raises legal and existential questions about what stories get told, who gets to tell them, and how audiences will connect with the next era of entertainment.
Some companies see AI as a way to place safer bets on risky projects. Largo.ai, a Swiss startup, uses predictive AI to analyze screenplays and forecast their commercial potential. Studios can upload anything from a synopsis to a finished cut, and the system maps plot, genre shifts, emotional arcs, casting, and audience and financial predictions. Once the screenplay is uploaded, the AI compares its elements to a database of 400,000 films, featuring data
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