"During a junket interview with OutNow, Gyllenhaal explained that the punctuation mark was included to represent the "whole lot of energy" that comes out when the historically muted Bride of Frankenstein is finally allowed to speak. That's all well and good, but to viewers the titular exclamation point is less of a metaphor and more of a golden arrow saying, "This movie is going to be crazy.""
"After all, when placed on a marquee, this punctuation mark signifies that a film will contain an exceptional array of excitement, thrills, and shock, heightening our expectations - as well as our disappointment when (as often happens) the hype isn't delivered. So far, early reviews of The Bride! are mixed with some critics feeling like it lives up to its promise and others (including our own) not as enthusiastic."
Maggie Gyllenhaal's second directorial effort, The Bride!, features a Frankenstein retelling with an unconventional exclamation point in its title. Gyllenhaal explained the punctuation represents the energy released when the historically silent Bride of Frankenstein finally speaks. However, the exclamation point functions as a marketing signal promising exceptional excitement and thrills. The film has received mixed critical reception, with some reviewers feeling it lives up to expectations while others remain unimpressed. The article examines how The Bride! compares to other exclamation-point films from recent decades, ranking them by whether they deserved their punctuation marks.
Read at Vulture
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