Zomer's Spring/Summer 2026 collection, inspired by the Moroccan sun, combines designs that transcend seasonal marketing through powerful storytelling. The team's project, originally not a book, emerged into a narrative reflecting the brand's essence. The shooting, near Marrakech and featuring model Saskia de Brauw, showcases the interplay between fashion and environment, with striking images captured by Vincent van de Wijngaard. Aitouganov emphasizes the importance of creating an archive of this story rather than just promoting a collection, focusing on the reflective journey of the brand and its creations.
Van de Wijngaard's photography beautifully captures the blend of soft morning light and the breathtaking landscape of Marrakech, creating an atmosphere that is both serene and lively. Through the images, viewers witness the evolving moments from daybreak to full sun, immersing them in a sensory experience that reflects Zomer's design ethos perfectly.
Aitouganov suggests that the collaboration transcends typical fashion marketing: 'We just thought this is too precious for just Instagram. They deserved to be archived forever.' The collection engages with timeless storytelling rather than ephemeral trends.
Collection
[
|
...
]