"I had been in the industry for a little over a decade and was intimately familiar with the systemic problems: toxic workplaces, meaningless and arbitrary deadlines, waste and pollution, exploitation, overproduction coupled with declining consumer interest, and so on."
"I was motivated to find something that was creative and product-driven but also a realistic business and more able to meet the moment we are in."
"I don't like to use the word 'sustainable' because it has been diluted of all meaning by fashion marketers."
Bespoke footwear has evolved as a new generation influenced by sneaker culture seeks personalized styles. Custom shoes are now crafted using traditional techniques, creating elevated designs. Goods & Services, founded in 2019, is recognized as a leader in this niche, offering unique styles like crepe-soled Gazelles and Goodyear-welted Birkenstocks. Rory Fortune, the founder, aims to address systemic issues in the fashion industry while focusing on creativity and product-driven solutions, moving away from the diluted concept of sustainability.
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