Wendy Ward, a sustainable fashion PhD student, sent a threadbare bedsheet to Sainsbury's CEO, expressing frustration over the lack of sustainable disposal options for such materials. She highlighted that her polycotton sheet was too damaged for donation, composting, or repurposing. Ward is concerned that much of the textile recycling ends in incineration or overseas disposal, which is unsustainable. Despite a lackluster response from Sainsbury's, her protest gained significant attention on social media, shedding light on the broader issues surrounding textile waste and sustainability.
"I don't want to put it into a textile recycling collection as the likelihood is that it will be shipped overseas or incinerated and not recycled."
"...making decisions to use polycotton with no consideration for what could be done once it reaches the end of its life, I have decided to return it to you."
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