Why Your Kids Can't Stop Squishing NeeDoh
Briefly

Why Your Kids Can't Stop Squishing NeeDoh
"NeeDoh has been successful, in part because it provides an outlet for stress relief. But the appeal runs deeper than anxiety management as it taps into the human need for tactile stimulation."
"Tactile toys can be traced back to the 1940s with the advent of Silly Putty—a small hunk of clay-like material that could be molded into different shapes."
"The notion that handling small objects to comfort anxious minds dates back centuries. Since at least medieval times, the Greeks used komboloi (worry beads), while in China, Baoding balls served a similar function."
NeeDoh is a colorful, squishy stress toy that has surged in popularity, reminiscent of the stress ball craze of the 1980s. It provides stress relief and satisfies the human need for tactile stimulation. The history of tactile toys dates back to the 1940s with Silly Putty and includes stress balls in the 1970s. These toys have been used for therapeutic purposes and educational tools for individuals with anxiety and ADHD. NeeDoh capitalizes on this long-standing tradition of tactile comfort.
Read at Psychology Today
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