"Boomers are far more likely than any other group to be aware of price increases. When prices go up, they cut back on non-essential items and avoid impulse buys, with just 53% succumbing to them."
"Boomers are 78% more likely than Gen Z to look for sales when shopping. They utilize loyalty programs and credit cards that offer rewards based on spending to maximize savings."
"During the pandemic, younger generations were pushed towards cooking at home, but Boomers, raised on home cooking, continue to prefer making meals from scratch, avoiding the higher costs of delivery and meal kits."
Boomers, born between 1946 and 1964, excel at saving on groceries due to their experience with recessions. They plan their shopping trips, actively seek deals, and are more aware of price increases. Compared to Millennials, Boomers are less likely to make impulse purchases and prefer home cooking over expensive meal options. They utilize loyalty programs and are more inclined to look for sales, making them the least likely generation to increase spending despite inflation.
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