Who Won Awards Season on Social Media?

"These red carpet appearances offered designers the chance to show the world their new direction and make a statement, as the most important audience isn't just those who tune into the ceremonies."

"The Golden Globes had the biggest reach (4 billion), followed by the Oscars (2.2 billion), and the Grammys (2.1 billion), but reach doesn't necessarily correlate with earned media value."

"Chanel came out on top in media impact value across five of awards season's biggest ceremonies, generating a total of $47.3 million in MIV."

The awards season marked a pivotal moment for fashion, featuring vibrant red carpet appearances that highlighted new design directions from creative directors. Designers aimed to align with rising stars and brand ambassadors, showcasing custom looks. The social media impact of these events surpassed traditional viewership metrics, with the Golden Globes achieving the highest reach. Despite fluctuating audience numbers, the earned media value generated by red carpet appearances proved significant, with Chanel leading in media impact value across major ceremonies.

Read at Vogue