We shopped the new Gap x Doen collab and only found one piece worth splurging on

On Friday, Gap launched its second collaboration with Dôen, featuring a collection of 38 items that celebrates 'California vintage-inspired classics' tuned to timeless femininity. The collection was available both in select stores and online, garnering immediate shopper interest. As shoppers flocked to Gap stores, many highlighted their enthusiasm for Dôen's feminine clothing styles, which are typically higher-priced but share similar aesthetics with Gap’s offerings. The collaboration not only reinforces Gap's positioning in the market but also appeals to varied customer segments with items for men, women, and children.

The Gap x Dôen collection attracted many eager shoppers, showcasing a successful collaboration that integrates California-inspired design with Gap's approachable style.

With 38 new items, including men's clothing, the collection underscores a blend of classic silhouettes and a feminine beachy flair that appeals to a wider market.

Read at Business Insider