The rapper leaned heavily into the era at the Grammy Awards on Sunday, wearing custom Baby Phat. She arrived in a fur-lined denim jacket and a matching maxi skirt that trailed behind her as she walked the red carpet.
Ms. Simmons, who left Baby Phat in 2010 only to buy it back almost 10 years later and install herself as chief executive, said that Ice Spice's wearing the brand on a major red carpet was a full circle moment that would help Baby Phat finally get the recognition it deserves.
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