Vans is making a strategic move into the digital realm by collaborating with Fortnite, allowing fans to wear iconic sneaker styles as virtual cosmetics in-game. The centerpiece is the Premium Old Skool Music Collection, featuring a physical release of the sneaker alongside its digital counterpart in Fortnite. This initiative aims to engage a younger audience who may first encounter the brand online before experiencing the physical product. Additionally, this crossover reflects Vans' deep ties to music and skateboarding cultures, providing a seamless integration between digital and real-world experiences.
Vans is expanding into gaming culture through a partnership with Fortnite, allowing fans to engage with the brand in a digital environment before transitioning to physical products.
The Premium Old Skool Music Collection debuted in February, showcasing Vans' legacy in music and allowing players to wear authentic styles within Fortnite.
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