"VAIN's FW26 collection marks a significant return to the brand's cultural roots, delving into the theme of love as an inherited force defined by blood, identity, and the spirit of resistance. Following the successful launch of SS25 at New York Fashion Week in September 2024, and subsequent showings of FW25 and SS26 at Paris Fashion Week, VAIN continues to push the boundaries of contemporary fashion."
"Drawing inspiration from the häjy spirit of Southern Ostrobothnia, characterised by an untamed energy rooted in historical narratives of defiance and resistance, VAIN reflects strength, survival, and the pride of those who refuse erasure. The collection finds expression in traditional elements like the cut of a Jussi hoodie, the sturdy silhouette of lapikkaat, and the ornate clasp of a Hela belt. This embodiment of identity resonates deeply, acknowledging that heritage is rarely straightforward but is instead layered and potent."
VAIN's FW26 returns to cultural roots and frames love as an inherited force defined by blood, identity, and resistance. The collection builds on previous SS25, FW25, and SS26 presentations at major fashion weeks while pushing contemporary fashion boundaries. Creative direction probes love's complexity, portraying it as raw, multifaceted, and enduring beyond fleeting moments. Inspiration comes from the häjy spirit of Southern Ostrobothnia, emphasizing defiance, survival, and pride. Traditional details—Jussi hoodie cut, lapikkaat silhouette, Hela belt clasp—anchor garments in heritage. Upcycled fabrics emphasize sustainability and Finnish craft resourcefulness. The collection merges national costume elements with global streetwear to reclaim authenticity against homogenization.
Read at KALTBLUT Magazine
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