Urban Outfitters plans to bring in its fall products early this year to mitigate potential supply chain issues stemming from tariffs implemented by President Trump. The company's finance chief, Melanie Marein-Efron, indicated that shifting transportation from air to boat to save costs would increase delivery times by approximately 30 days. Although this strategy involves some risk to the fashion accuracy of the products, it reflects prudent planning amid tariff uncertainties. Urban Outfitters sources products primarily from countries like India, Vietnam, and Turkey and anticipates making gentle price increases on some items.
While there is some fashion risk of bringing product in early, we believe that it is prudent planning to bring in fall inventory, which is less sensitive to fashion, early, given the uncertain tariff outlook and any potential supply chain disruptions that could occur in the future.
While our teams continue to focus on increasing inventory turns, the uncertainty around tariffs means we are likely to bring in fall product a bit earlier.
To save costs, the brand shifted its mode of transporting stock from air to boat, a change which added about 30 days to delivery time.
Representatives for Urban Outfitters did not respond to BI's query about whether customers would be able to shop fall fashion in-store earlier.
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