TUMI Celebrates 50 Years with the "Made for You Since 1975" Campaign | stupidDOPE
Briefly

TUMI's 50th-anniversary celebration highlights its "Made for You Since 1975" campaign, showcasing the brand's innovations and the bond between its products and users. Set in Lisbon, it features a diverse range of travelers and emphasizes TUMI's commitment to quality, functionality, and design. The anniversary collection reimagines iconic pieces with contemporary upgrades, drawing inspiration from Peru's landscapes and craftsmanship. Products like the Alpha International Dual Access Carry-On exemplify TUMI's dedication to innovation, appealing to both frequent travelers and urban professionals around the globe.
The 50th-anniversary campaign emphasizes TUMI's legacy by blending contemporary designs and heritage influences, successfully appealing to both travelers and urban professionals.
TUMI's latest collection honors its Peruvian roots with vibrant colorways and intricate designs that showcase the brand's commitment to high-quality craftsmanship.
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