"Now here's a raincoat that won't be missed in a busy street. Cleverhood, a Rhode Island apparel company, turned weather radar graphics into a colorful pattern for its rain gear, and they used data from real storms to make it. The brand's Stormy pattern is based on Doppler radar data from the National Oceanic and Atmospheric Administration (NOAA) of visually intensified weather patterns linked to climate change, the company says. It's now available on the brand's $149 Rover Raincape and $129 Anorak jacket."
""We are very design-oriented and environmentally concerned," Cleverhood founder Susan Mocarskitells Fast Company. "The beauty of Doppler radars intrigued us." The pixels of the weather radar patterns are rendered big across the jacket and cape as color blocks, and each item comes with a hood and pockets. Cleverhood looked at storms from the past 10 years and most from the Northeast U.S. to make the pattern, and the pattern was designed so no two garments look the same."
Cleverhood transformed NOAA Doppler radar images into a bold Stormy pattern applied to rainwear. The pixelated color-block pattern appears on a $149 Rover Raincape and a $129 Anorak jacket, each featuring a hood and pockets. The pattern was created from storms over the past ten years, largely from the Northeast U.S., and is designed so no two garments are identical. Cleverhood plans a Stormy Trench and possibly a tote bag. The company donates 5% of sales to organizations that improve street safety. Customers are primarily walkers, cyclists, and public-transit users. NOAA public data faces budget pressures and possible tracking changes.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]