""for your inner child." "I love that we're telling the story through animation," Liang says. "I think it's the perfect way to express the energy that I'm trying to convey with the collection.""
""When I started collaborating with fashion brands, it felt like a natural extension of what I already loved doing: creating universes that invite people to imagine more,""
""Within Choi's oeuvre, anything is possible. An ordinary loaf of bread can transform into a fashionable shoe; a Parisian office building can morph into a puzzle box; and the stars in the night sky are pretty enough to literally eat like candy.""
Annie Choi animated an ad titled "Sandy's Dream Closet" to promote the Gap x Sandy Liang collection. A young girl modeled on Liang discovers a magical closet that transforms her, Sailor Moon–style, into outfits from the collaboration. The collection launches online and in select Gap stores on October 10 and includes jackets with Liang's bow symbols, structured-yet-feminine denim, and a baby clothing line priced from $15 to $268. The animation emphasizes a sweet, youthful spirit intended "for your inner child." Choi's past work for Hermès, Burberry, Dior, and Loewe reflects a surreal, imaginative approach to fashion storytelling.
Read at Fast Company
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