"My plan was to come up with the idea, patent it, and maybe sell it because I had a career. Once I put my papers in for the patent and started reaching out to a few companies, I was getting a lot of nos."
"Social media is kind of that double-edged sword where you're getting a lot of exposure, a lot of new customers, but also, that visibility is introducing new competitors and giving them ideas."
"The viral success and dupes that have come with it have cost Bogg tens of millions of dollars."
Kim Vaccarella created Bogg bags 15 years ago, aiming to design the ultimate beach bag for working moms using durable, waterproof plastic. After initial rejections, she quit her job in 2018 to focus on Bogg full-time, leading to significant success fueled by social media. By 2024, Bogg reached $100 million in annual revenue. However, the rise in popularity also attracted numerous dupes, costing the company tens of millions of dollars. Vaccarella acknowledges the dual nature of social media, providing exposure while also inviting competition.
Read at www.businessinsider.com
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