Generation Z's unique fashion sense is characterized by bold colors, vintage inspirations, and a confidence that is transforming the industry, drawing attention from high-end brands.
Young celebrities like Olivia Rodrigo and Kaia Gerber are leading the way for Gen Z fashion, showcasing outfits that mix vintage elements with modern flair.
Luxury brands are increasingly recognizing the influence of under-25 stars, integrating them into campaigns to resonate with the Gen Z audience who value authenticity.
With their fearless approach to style, Gen Z is redefining fashion trends, merging nostalgia with contemporary aesthetics, while shopping strategies are influenced by social media aesthetics.
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