L'Objet, founded by Elad Yifrach two decades ago, celebrates its 20th anniversary with new nature-inspired collections and fragrance lines. The brand embodies a blend of handcrafted housewares and fragrances inspired by Yifrach's travels. With flagship boutiques in global cities, he emphasizes the challenges of positioning a luxury brand and stresses the importance of self-advocacy and clear vision for entrepreneurs. Drawing from a diverse cultural background, L'Objet continues to thrive through its unique artistic collaborations.
"It doesn't matter how great your idea is, you still need to carve a space for yourself in the market and convince the market that you're worthy of that space - and that takes time."
"I was very young, so the brand came from a more humble and naive place of just wanting to create, experiencing the joy of design at a very personal level."
Collection
[
|
...
]