Gone are the days of an immaculate cut crease or intricate shadow looks that require expert-level blending circa 2016; for years, beauty fans have resorted to liner-only lids or a dust of blush and/or bronzer for a 'clean girl' effect.
I believe the normcore and '90s fashion trends played a significant role in popularizing the minimalist makeup look, which emphasizes natural beauty and self-acceptance.
Experts predict maximalist eyes will face a major resurrection in the months ahead. Eye shadow is back, baby. Some may argue it never left, but one thing is true: In 2025, it's all about the eyes.
The pandemic also played a huge role in our affinity for makeup minimalism. People were more focused on at-home skincare, and quick, effortless makeup routines.
[
Collection
]
[
|
...
]