The article discusses the rise of secondhand shopping, particularly among Gen Z, as the author shares personal experiences and insights. Highlighting the thrill of finding unique pieces through platforms like Vinted, eBay, and Depop, the author emphasizes the social aspect of these shopping habits, noting how conversations among friends often revolve around their latest thrifted finds. The article points to a shift in consumer behavior, underscored by WGSN's data indicating that 40% of Gen Z shoppers increasingly turn to resale markets for stylish items, illustrating a trend towards sustainability and individuality in fashion choices.
As a devoted secondhand shopper, I stand by the fact that some of the most interesting (and most-complimented) pieces in my wardrobe have got there after a thorough rummage of the rails in my local charity shop or late-night shopping session on eBay.
There’s just something about a secondhand marketplace with an algorithm that has my social shopping brain feeling very inspired-if a little freaked out by their knowledge of my taste levels.
According to WGSN's 2024 consumer insights data, 40% of Gen Z turn to resale to find the styles they are looking for, showcasing a significant shift in shopping habits.
My favourite pre-loved tipple has been a cocktail of TikTok 'brands to shop secondhand' videos and apps like Vinted, eBay and Depop.
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