"And one of my favorite leather goods, the cheeky Peekaboo, just received an artful makeover from the brand's "Rock the Craft" initiative, which celebrates craftsmanship through creative cross-pollination and industry collaborations. Visual artist Edoardo Piermattei worked with FENDI's leather and fur artisans to translate his pigmented cement language from its very rigid original form to soft traces of leather and wisps of fur."
"The graphic arts and gestalt theory have been significant throughlines connecting seemingly disparate interests throughout my career, whether those be academic, professional, or otherwise. Every object is responsible for some level of visual communication, but one of my favorite forms is print ephemera. Studio Vedèt, a Milan-based creative media agency, just released a beautiful booklet showcasing Craft is a Verb, the 2026-2027 Heimtextil Trend theme curated by Alcova."
Fendi’s Peekaboo received a creative makeover via the Rock the Craft initiative, pairing visual artist Edoardo Piermattei with FENDI leather and fur artisans to render pigmented cement motifs as leather traces and fur wisps. The Rock the Craft program promotes craftsmanship through cross-pollination and industry collaboration. Graphic arts and gestalt theory inform ongoing interests in visual communication and print ephemera. Studio Vedèt produced a booklet for Craft is a Verb, the 2026–2027 Heimtextil Trend curated by Alcova, with design that blends authentic human craft and AI tools, including custom typography generated with ChatGPT. Sam Orlando Miller’s Futuro Socchiuso mirror manipulates light with garnet and bronze faceting.
Read at Design Milk
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