The Supreme x GOODENOUGH Spring 2025 collaboration marks a significant reunion in streetwear, set to launch in June 2025. GOODENOUGH, founded by Hiroshi Fujiwara in 1990, is recognized as a cornerstone of modern streetwear, paving the way for influential designers and trends. This partnership reintroduces GOODENOUGH's unique ethos characterized by limited releases and intention-driven design, showcasing historical influences and contemporary styles. The collection not only pays homage to the roots of streetwear but also highlights the cultural and artistic narratives that have shaped the genre over decades.
The Supreme x GOODENOUGH collaboration stands as a pivotal moment in streetwear, combining historical influences with contemporary designs to honor the roots of fashion.
Supreme's partnership with GOODENOUGH revives the essence of streetwear by merging limited-edition urgency with deep cultural significance, illuminating the story behind its design.
Hiroshi Fujiwara's GOODENOUGH was not just a brand but a movement, defining an era of streetwear that shaped future generations of designers and cultural trends.
This collection is more than seasonal apparel; it signifies a reconnection to the origins of streetwear, blending craftsmanship and counterculture in significant, thematic designs.
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