SUNNEI has launched a hybrid retail space in Milan that combines a store, café, and gallery within its headquarters. The design, by architecture studio 2050+, adopts a 'non-design' approach, creating a space that feels both artistic and functional. Visitors can shop alongside the designers, enriching the experience of the brand's identity. The store features a geometrics-inspired layout and incorporates meaningful design collaborations, notably a mycelium-based sound system, offering a harmonious blend of aesthetics and utility within the fashion domain.
SUNNEI's latest hybrid retail space embodies its core philosophy, merging fashion, design, and art within a creatively structured yet minimalist environment.
The design by 2050+ emphasizes a 'non-design' ethos, presenting the store as a collaborative space rather than a conventional shopping venue.
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