The beauty industry is witnessing a pronounced shift towards cool-toned makeup, highlighted by celebrities like Julia Fox and Doechii, who have embraced gray tones. This change signifies a break from the polished, warm aesthetic that dominated the past decade, as experts suggest it reflects a new confidence and individuality in beauty. Makeup artists emphasize that gray does not equate to goth, but rather represents a more mature style. The resurgence of gray shades points to a broader trend of unconventional makeup in 2025.
Looking overly polished and untouchably perfect in classic warm tones has suddenly become... not quite chic.
It's about looking more self-assured and grown-up.
I think we're seeing a shift in beauty, where we're getting into more brutalist, unconventional makeup trends.
This gray look was simply made for the star, and Gabbriette, and Lily-Rose Depp are among the other stars popularizing previously 'glum' gray for spring.
Collection
[
|
...
]