"In 2015, Mazur and Cerulo sold Of a Kind to Bed Bath & Beyond, enhancing the brand and contributing to its millennial marketing strategy for four years. However, Bed Bath & Beyond faced challenges leading to Of a Kind’s closure in 2019, an unexpected turn that prompted them to reflect on their next steps."
"They recognized that while romantic content had a massive following, no brand had approached it with the sophistication and depth it warranted. This realization sparked the idea for 831 Stories, designed to elevate the modern romance genre."
"Their new venture, 831 Stories, focuses on modern romance and aims to break the mold of overly cutesy illustrations on book covers, committing to a more mature and sophisticated take on romantic storytelling."
"The excitement surrounding romantic content matches that of major fandoms like Marvel or Bravo reality shows, but it lacked a brand that treats it with the full experience and depth that other genres receive."
Collection
[
|
...
]