A recent survey by Bank of America reveals that millennials and Gen Z adults show a significant interest in collecting watches as investment pieces, with 65% of high-net-worth individuals expressing a preference for collectibles. However, as the pre-owned watch market expands, buyers must develop skills to identify counterfeit products, particularly with brands like Rolex that offer certified pre-owned programs. Experts advise that one must not only assess the watch but also evaluate the trustworthiness of the seller, emphasizing the importance of reputation in this luxury market.
"If it has to shout, it's probably a fake," Paul Altieri, CEO of Bob's Watches, told BI.
"When navigating the pre-owned luxury watch market, it's crucial to remember that you are buying the seller and their reputation as much as the watch itself," Swiss Watch Expo CEO Eugene Tutunikov told Business Insider.
Collection
[
|
...
]