Range Rover showcased its design heritage at Milan Design Week with the Futurespective exhibition, featuring both the original 1970 model and the 2022 fifth-generation SUV. This immersive display highlights the evolution of the brand while maintaining a connection to its roots. Will Verity, Range Rover's brand design chief, stated that the installation serves to engage a culturally minded audience and illustrate the brand's lineage and future vision. The exhibition contrasts the classic olive green of the original with the modern metallic green of the latest iteration, drawing visitors through a journey of time and design.
"Our installation at Milan Design Week is a celebration of our design lineage and future facing vision," Will Verity, Range Rover brand design chief, told Creative Bloq.
The Futurespective exhibition, designed in collaboration with California-based design studio NUOVA, opens with the very first Range Rover (in its original olive green colour..."
The elegant and arguably minimalist SUV managed to convey both ruggedness and luxury.
It's not hard to see why such an honour was bestowed upon the original Range Rover. Released in 1970, the original Range Rover is an exemplary work of industrial design.
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