Pinterest is implementing a new AI-driven 'Visual Language Model' designed to enrich the user experience when searching for fashion accessories. This model enables users to discover styles and visualize image Pins without needing precise descriptions. The tool breaks down images into descriptive elements like color palette, fit, and aesthetic, facilitating easier shopping. Initially, this feature focuses on women's fashion and is available in the U.S., Canada, and the U.K., with plans for expansion to other categories and countries in the future.
Pinterest is leveraging its new 'Visual Language Model' to enhance the shopping experience, allowing users to find fashion accessories by describing styles and vibes effectively.
With this innovative tool, users can decode images of fashion items to explore detailed descriptions, enabling a more personalized and refined shopping journey.
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