The article discusses how fashion often mirrors societal changes. It highlights the rebranding of PrettyLittleThing from club-oriented attire to more conservative, neutral styles. This shift has sparked debates about its implications, with some viewing it as indicative of a broader cultural trend toward conservatism. As societal norms evolve, fashion remains a vital means of expressing political and cultural affiliations, with various aesthetics reflecting these changes.
Pretty Little Thing rebranding to a more toned down, preppy, clean girl version of itself is definitely an indication of the mental shift the world is taking on conservatism.
You know right wing is 'in' when a fast fashion company does a WHOLE REBRAND going from mostly 'club clothes' to half their pieces being 'modest/tradwife/cleangirl.'
Fashion has consistently been a powerful form of political allegiance and expression, from civil rights activists to the modern tradwife aesthetic.
Pretty Little Thing came out when I was 18. I am now 30. It was time for a rebrand. They had to grow up with their audience.
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