Xander Maddox, a 31-year-old executive assistant in Jersey City, creatively merges his professional life with a passion for fashion as a TikTok content creator. Each morning before 8 a.m., he dedicates about five minutes to record his outfit in his office's well-lit kitchen, taking inspiration from personal style and doing a mini-photo shoot. This routine not only highlights his fashion sense—a mix of casual and office-appropriate attire—but also serves as a source of inspiration for his growing audience on TikTok, demonstrating how passion can seamlessly intertwine with daily work life.
As soon as he arrives to his office, just before 8 a.m. each day, Xander Maddox makes his way to the kitchen and lounge area, where large windows drench the space with ample natural lighting.
I try to do the same routine every day just to make it cohesive, he said in a phone interview.
Mr. Maddox, a 31-year-old executive assistant at a finance company in Jersey City, N.J., isn't doing this as part of his day job, but for his side hustle as a fashion content creator on TikTok.
...hundreds find inspiration in the looks he put together.
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