New Look is launching a new flagship store at Bluewater Shopping Centre on April 3, covering 12,120 square feet and featuring a wide range of products including menswear and womenswear. To attract customers, the store is offering goody bags to the first 200 shoppers each day until April 5, along with free refreshments and hidden gift cards. The store will integrate digital technology for an enhanced shopping experience, inspired by a successful trial in Manchester. The aim is to merge online shopping with physical retail to better serve customers.
We’re thrilled to unveil our new Bluewater shopping centre location, a space designed to seamlessly blend our digital expertise with the best of in-store shopping.
By integrating cutting-edge technology - such as dynamic digital displays, enhanced in-store merchandising, and convenient Click & Collect counters - we're making it easier than ever for customers to discover and shop our latest feel-good fashion.
This state-of-the-art store builds on the success of our Manchester trial, where digital innovations drove a significant uplift in sales and resonated strongly with our customers.
We've seen first-hand how the right balance of digital and physical retail can enhance the shopping experience, and we're excited to bring this next-generation concept to our loyal Bluewater shoppers.
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