"If you know, you know: Le Labo is, subtly, one of the brands men are obsessed with - and that's exactly the point. The cult fragrance brand has quietly become one of the most powerful players in the perfume industry. Its unisex fragrances are packaged in unassuming bottles, and you won't find them at big-box beauty retailers like Sephora and Ulta Beauty. Still, fragrance fans swear by it. Scents like Santal 33 have become mega hits, and its boutique stores are must-visit destinations for those serious about scent."
"Another 13 is the fragrance that turns a lot of men into Le Labo fans. Micah Ronald, a 19-year-old college student in Arizona, was looking for fragrance recommendations on TikTok about six months ago when he came across rave reviews of Le Labo. He bought the $135 discovery kit and instantly became a fan of Another 13. It's a fresh, clean scent that doesn't smell too much like laundry, he said. Le Labo describes the perfume on its website as a hypnotizing and 'addictive dirty potion.'"
Le Labo has become a powerful player in the perfume industry with unisex fragrances that emphasize subtlety and craftsmanship. The brand's minimal packaging and absence from big-box retailers create an exclusive aura. Scents like Santal 33, Another 13, and Thé Matcha 26 have developed devoted followings, particularly among men. Social platforms such as Reddit and TikTok amplify recommendations and shape perceptions of taste. Boutique stores function as destination experiences for scent enthusiasts. Consumer accounts highlight Another 13's fresh, clean profile and note accords of jasmine, citrus, vanilla, and musk.
Read at Business Insider
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