Maserati has introduced Officine Fuoriserie, a new customization hub at its historic Modena plant. This exclusive atelier enables customers to craft a highly personalized Maserati that resonates with their individual tastes. The Fuoriserie Programme offers nearly limitless customization options, from unique body colors to intricate interior details, while blending the brand's rich heritage with innovative design. Maserati CEO Santo Ficili highlights this initiative as a celebration of Italian luxury that invites customers to create one-of-a-kind masterpieces, signifying a new era for luxury automotive personalization.
Maserati's Officine Fuoriserie introduces a luxury customization hub that allows clients to craft vehicles reflecting their personal style, blending tradition and advanced design.
The Fuoriserie Programme signifies Maserati's commitment to luxury automotive personalization, enabling each car to embody the customer's individual tastes and vision.
CEO Santo Ficili states that Officine Fuoriserie rises above traditional luxury, inviting customers to create unique masterpieces that celebrate Maserati's heritage and innovation.
With two customization levels—Curated Collections and Bespoke Creations—Maserati Fuoriserie takes personalization to new heights, offering options from racing-inspired designs to bold futuristic styles.
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