"Visitors entered a mirrored cube, engulfed in reflective surfaces that distorted light and space, multiplying the atmosphere while creating a cocoon of stillness."
"At its center: paper tuberose blooms-each one delicately infused with the Aldebarn scent. The contrast between shadow and illumination mimicked an emotional transition."
At Milan Design Week, Marc-Antoine Barrois showcased 'Mission Aldebarn,' a multisensory installation blending scent, sculpture, and story. Positioned in Salone dei Tessuti, the display offered an atmospheric escape through a mirrored space that distorted perception. Visitors experienced light installations alongside scented paper tuberose blooms, representing the emotional journey tied to Barrois' latest perfume, Aldebarn. This innovative approach created not just a product launch but a thoughtful meditation on presence, evoking feelings of introspection and renewal through artful design.
Read at stupidDOPE
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