"The proposal, submitted by LVMH to the Department of City Planning, envisions a 485-foot-tall temple to luxury that would roll retail, culture and a little pampering into one gilded package. Anchoring the project is a 10-story flagship store where Vuitton devotees can browse leather goods and runway looks. But the real flex starts upstairs: The eighth floor will host a café and terrace with Central Park views;"
"LVMH describes the scheme as a "world-class experiential retail destination" where visitors can enjoy "shopping, culture and moments of respite, all in a single visit." Translation: Fifth Avenue's future could feel like a Vuitton-branded amusement park for the one percent."
"Design-wise, early renderings depict the building as a stack of four curved volumes that subtly twist toward Central Park, an architectural nod to Vuitton's famous trunks, only this time packed with handbags and Champagne instead of silk gowns. The project clocks in at 147,528 square feet, maxing out zoning allowances with the help of a nearly 25,000-square-foot bonus granted in exchange for upgrades at the Lexington Avenue-59th Street subway station,"
Louis Vuitton proposes a 485-foot, 25-story tower on Fifth Avenue replacing its 20-story Midtown flagship. The development includes a 10-story flagship store, an eighth-floor café and terrace with Central Park views, four floors of exhibitions on the brand's 170-year history, a spa, showroom suites, and a restaurant lineup capped by a top-floor bar and garden. Renderings show four curved volumes that twist toward Central Park, echoing Vuitton trunks. The project totals 147,528 square feet and uses a nearly 25,000-square-foot zoning bonus tied to upgrades at the Lexington Avenue-59th Street subway station. LVMH calls it a "world-class experiential retail destination."
Read at Time Out New York
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