Louis Vuitton has announced the launch of its first-ever makeup collection, La Beauté Louis Vuitton, under the leadership of celebrated makeup artist Pat McGrath. With over two decades of experience working on Louis Vuitton fashion shows, McGrath aims to bring exquisite formulas and luxurious packaging to the brand’s beauty line, which will initially include a variety of lipsticks, lip balms, and eye palettes. McGrath emphasizes the collection's potential to elevate luxury beauty beyond just products, focusing on craftsmanship and creative excellence.
"Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton..."
"The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty."
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