Kenajooo Is Proof That Confidence Isn't a Size, It's a Decision

"Plus size fashion did not become visible because brands suddenly decided to care. It became visible because plus size influencers like Kenajoo, showed up, showed out, and built audiences that could not be ignored. Before extended sizing was a strategy, plus size creators were already styling themselves with limited options, reviewing brands honestly, and creating spaces where confidence was not tied to a number on a tag."

"They were doing the work in real time, often without credit, budgets, or backup. And the impact is undeniable. According to a study by Influencer Marketing Hub, nearly 49% of consumers rely on influencer recommendations when making purchasing decisions, especially in fashion and beauty, where trust and relatability matter most. Now pair that with this: the U.S. plus size apparel market alone is valued at over $24 billion, yet plus size consumers are still underserved, underrepresented, and too often treated like an afterthought."

Plus size influencers like Kenajoo built visibility and audiences by styling themselves, honestly reviewing brands, and creating spaces where confidence is not tied to clothing sizes. Many creators operated without credit, budgets, or backup while driving cultural visibility and consumer trust. Influencer recommendations influence nearly half of consumers, particularly in fashion and beauty. The U.S. plus-size apparel market exceeds $24 billion, yet consumers remain underserved and underrepresented. Plus size influencers bridge that gap by driving discovery, community, and conversions. The Curvy Fashionista launched a Plus Influencer Spotlight Series to highlight creators shaping culture, representation, and confidence.

Read at Aol