The article explores the legacy of Fendi, a luxury fashion house that began with a small handbag shop in 1925, founded by Adele Casagrande and Edoardo Fendi. It traces the evolution to the iconic Baguette bag introduced in 1997 by Silvia Venturini Fendi, which became a symbol of luxury fashion. As Fendi celebrates its 100th anniversary, the company has launched the Mamma Baguette, a modernized version of its predecessor that maintains traditional craftsmanship while introducing new features like an equestrian-inspired drawstring closure.
Fendi's Baguette, created by Silvia Venturini Fendi in 1997, became the world's first It bag, symbolizing luxury and innovation and has evolved through various designs.
The reimagined Mamma Baguette, celebrating Fendi’s centenary, retains Selleria craftsmanship, showcases a new design with equestrian-inspired elements, and comes in fresh, vibrant colors.
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