""The whole world becomes your closet," says Dominique McGowan, Google's product manager of GenAI for Shopping. Virtual Try-On is a vibe check, making it easy to explore your style and gain confidence while shopping."
"Shopping-related generative AI searches increased by 4,700% in 2025, with 53% of U.S. consumers using generative AI for search also using it to shop."
AI, particularly large language models, is revolutionizing personal styling and shopping for many women. Generative AI searches related to shopping surged by 4,700% in 2025, with over half of U.S. consumers using it for shopping. AI tools assist in outfit planning, interpreting dress codes, and packing for travel. Google's Virtual Try-On feature allows users to visualize clothing on themselves using a selfie, offering access to billions of listings. This technology aims to inspire confidence and creativity in online shopping.
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