inside highsnobiety's not in milan: first look at classics reinvented exhibition at milan design week 2025
Briefly

Highsnobiety's Not In Milan: Classics Reinvented, taking place from April 7-11 at MAGMA Eventi Milano, showcases the fusion of historical and contemporary design. This immersive cultural experience features a variety of installations created by renowned designers and brands, including a significant product drop from Levi's. The event highlights how classic design elements can be transformed to reflect evolving cultural and technological landscapes, particularly seen in exhibitions like designboom's THE TABLE LAMP | 4 WAYS, which offers a fresh take on a staple item in design history.
Highsnobiety's Not In Milan: Classics Reinvented explores the intersection of past and future design through innovative installations and collaborations, highlighting how classics can be reimagined.
The exhibition features collaborations with brands like L'Artisan Parfumeur and UGG, inviting visitors to experience a rich tapestry of design that celebrates emotional resonance through new perspectives.
Read at designboom | architecture & design magazine
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