The article highlights the importance of self-expression in beauty, as illustrated by makeup expert Priyanka Ganjoo, founder of Kulfi Beauty. Ganjoo shares her personal struggle with finding makeup options that suit her skin tone and the lack of representation in beauty campaigns during her youth. Kulfi Beauty, founded in 2020, aims to celebrate diverse identities and provide a joyful beauty experience with inclusive products. Ganjoo's approach encourages individuals to embrace their unique beauty without conforming to mainstream standards, and she relates beauty to art with playful and vibrant product inspirations.
As a teenager growing up in India in the early 2000s, I never saw anyone who looked like me in beauty campaigns, which made me feel like it wasn't for me.
The name Kulfi comes from this South Asian ice cream that's full of fun colors and flavors—the exact playful vibe we aim for when we create each product.
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