""The right scent can capture a mood, a memory, or a feeling in a way nothing else can," she explains."
""Fragrance has always been about storytelling and self-expression, and it even helped her heal during a challenging time in her life.""
""I wanted to bottle up the lingering smell of your loved one through a skin scent, which became popular very quickly.""
""Iâve always pictured fragrance as the invisible accessory that completes your outfit.""
The article explores the significance of perfume in personal storytelling and self-expression, emphasizing insights from Chriselle Lim, co-owner of Phlur. Lim highlights how scents evoke profound memories and emotions. She shares that her involvement with Phlur emerged during a personal challenging phase, leading to the creation of their first fragrance, Missing Person. This fragrance, aimed at encapsulating the essence of a loved one, resonated with many. Fragrance is seen as an 'invisible accessory' that complements one's outfit and mood, encouraging individuals to express themselves through scent.
Read at Who What Wear
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