The article explores the significance of perfume in personal storytelling and self-expression, emphasizing insights from Chriselle Lim, co-owner of Phlur. Lim highlights how scents evoke profound memories and emotions. She shares that her involvement with Phlur emerged during a personal challenging phase, leading to the creation of their first fragrance, Missing Person. This fragrance, aimed at encapsulating the essence of a loved one, resonated with many. Fragrance is seen as an 'invisible accessory' that complements one's outfit and mood, encouraging individuals to express themselves through scent.
"The right scent can capture a mood, a memory, or a feeling in a way nothing else can," she explains.
"Fragrance has always been about storytelling and self-expression, and it even helped her heal during a challenging time in her life."
"I wanted to bottle up the lingering smell of your loved one through a skin scent, which became popular very quickly."
"I’ve always pictured fragrance as the invisible accessory that completes your outfit."
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